Monitor

Description

• Web Analytics

  • Traffic: Track the number of visitors, page views, and unique visits. Google Analytics, for example, provides comprehensive insights into user behavior on your site.
  • Top Pages: Identify which pages (product categories, specific gadgets, etc.) get the most traffic. This can guide which products to highlight or expand.
  • Bounce Rate: Monitor how many visitors leave the site after viewing only one page, which can indicate pages that may need more engaging content.
  • Session Duration: Shows how much time visitors spend on the site, helping assess the overall engagement.

  2. User Behavior Analytics

  • Heatmaps: Tools like Hotjar or Crazy Egg generate heatmaps showing where users click and scroll. This reveals which parts of a page attract the most attention, helping optimize placement for key gadgets and CTAs.
  • Session Recordings: Watch anonymized videos of how users navigate the site. You can see if users struggle with certain areas, abandon forms, or have trouble completing purchases.
  • Scroll Depth: See how far users scroll down the page. If users aren’t reaching certain sections, you might need to adjust the page layout.

  3. E-commerce Analytics

  • Conversion Rate: Track the percentage of visitors who complete purchases to gauge how well the site converts visitors into customers.
  • Cart Abandonment Rate: See how many users add items to their cart but don’t complete the checkout. High rates can highlight issues in the checkout process.
  • Average Order Value (AOV): Shows the average amount spent per order, helping assess cross-selling or upselling effectiveness.
  • Product Performance: Analyze which gadgets are most popular and which are underperforming. Use this data to guide inventory, promotions, or bundling strategies.

  4. Customer Feedback and Reviews

  • Surveys and Feedback Forms: Integrate short surveys on key pages to gather feedback on usability and satisfaction.
  • Product Reviews: Encourage customers to leave reviews for gadgets they’ve purchased, giving you insights into product quality and customer preferences.

  5. Social Media Analytics

  • Engagement Metrics: For gadgets promoted on social platforms, monitor likes, shares, and comments to see what resonates most.
  • Traffic Referrals: Track which social media channels drive the most traffic to the site, allowing you to refine your content strategy.